Genuine Overkill was Founded in Downtown Las Vegas by Agency Veteran & Creative Director, Stephen Papageorge.
Papageorge is behind more than his fair share of industry best practices, having created gold-standard brand initiatives for brands like Nike, Dos Equis, Jack Daniels, The Macallan, Harley-Davidson, Perrier & Pepsi. His work puts "Consumer Objectives" first, which means it's all rooted in deep insight & solid consumer-centric strategy. Of course, he has lots of industry awards and paperweights. Still, his real talent comes from his love of conspiring & collaborating with a trusted peer network of world-class creators, performers, artists, inventors, storytellers & producers – most of whom do not come from the marketing world.
Papageorge is a lifelong New Yorker but recently moved from Brooklyn to Downtown Las Vegas to launch Genuine Overkill. His attraction to Vegas sparked when he started staying Downtown for business and started to get a taste of the emerging industry & creative communities there. After that, the move was a no-brainer. The energy, the culture, the talent, and the ambition to bring art and creativity to Downtown are inescapable & firing at the highest levels.
Downtown Las Vegas is quietly becoming the Experiential Creative Capital of the World. Genuine Overkill’s ability to tap into the local talent pool will prove our unfair advantage.
It would be remiss to start a business in DTLV without paying tribute Tony Hsieh. Tony's bold vision, followed by uncompromised execution in partnership with the Creative Community, led to the modern renaissance of Downtown Las Vegas – a living reminder of what can happen when people apply their passion to a common goal. Thank you, Tony. Rest in Happiness.
“Envision, create, and believe in your own universe, and the universe will form around you.” ― Tony Hsieh