Welcome Home to Bardstown

The House of Bardstown Tour was an immersive event series held in Louisville, Nashville, and Dallas, designed to showcase Bardstown Bourbon Company’s blend of tradition and innovation. The experience transformed typical bourbon tastings into a multi-sensory journey through carefully curated rooms, each telling a part of the Bardstown story.

In the Origin Room, modernity met tradition with clean lines and natural materials, highlighting the company's transparent bourbon-making process. The Discovery Lab showcased Bardstown’s mastery of blending through its signature series, while the Foursquare Bar celebrated its rum-barrel-aged bourbon in a tropical setting. The Goose Island Lounge explored a unique beer and bourbon fusion, paying homage to Chicago’s vibrant culture.

Engaging characters like Celine the Housekeeper and Frances the Butler added playful interactions, creating a memorable experience. Supported by a robust marketing strategy, the tour positioned Bardstown Bourbon as a trailblazer in the industry, offering an innovative take on the modern bourbon experience​.