The Macallan Manor

The Macallan is one of the world’s premier scotch brands, with a storied history dating back to 1824.  Like most Scotch companies, The Macallan puts a great deal of pride behind their tastings and brand education.  Imparting the “brand story” to trade & seasoned Scotch drinkers is such a huge part of the culture – and enthusiasts are typically very receptive to the experience.  But, what about the novice Scotch drinker?  There is a massive, available audience made up of whiskey drinkers and cocktail enthusiasts who don’t yet understand even the fundamentals of Scotch, let alone the nuances that set The Macallan apart from other Scotch whiskies. The Macallan Manor is an invitation-only experience, created specifically to welcome new Scotch drinkers into the category while introducing them to the Macallan brand.  

The event series breaks the mold of what the industry has come to expect from tasting events, seamlessly blending traditional methods of Scotch education with immersive, theatrical entertainment – culminating in a truly memorable & unique experience.  The Macallan Manor transports guests to an evening in a Scottish mansion, hosted by our gracious staff & accompanied by a cast of actors portraying various distillery workers & whisky makers.  Each room within the Manor was designed using full theatrical sets, intelligent lighting, and transformative sound effects, to completely immerse the audience in a setting that compliments each aspect of the story.  Our audience was divided into small, intimate groups, allowing for up-close interaction with our cast. Once the mansion tour comes to a close, the group is welcomed to a lively cocktail party, complete with local musical talent & a menu of artisanal small bites selected to pair with, and enhance the whisky.

The Macallan Manor toured NYC, Miami, Houston, Atlanta, DC, Chicago, Denver, Las Vegas, LA & San Francisco and hosted approximately 500 people per city.