Perrier

Establishing Brand Love & Cultural Relevance, Leveraging Influencers.

An eight-year Influencer campaign centered around revitalizing the Perrier brand among a specific group of 21-35-year-old “social hedonists” through a 360º Art & Nightlife lifestyle program with events, on-premise support, and creative content. The strategy; To put Perrier in the right place, at the right time with the right people - always. 

In the first 6 months, the NYC launch program increased brand awareness by 43% and consideration by 12 points among “social hedonists”. Based on this success, it was quickly rolled out to 3 additional US markets and then to 20+ markets globally. 

We served as the US and Global agency team in charge of strategy, creative, artist and influencer partnerships and relations, social media, and content and implemented the year-round program in the US (NY, LA, MIA, CHI) and adapted it for global cities managed by local agencies. 

Additionally, we were in charge of identifying and managing relationships with artists to develop Global & US  limited edition packaging, programming, and creative content. Which outperformed the brand’s ATL campaign.