Dos Equis

Masquerade

We headed up Dos Equis’ legendary experiential programs for 12 years during the brand’s highest growth years. That was when The Most Interesting Man in the World was making the brand famous. Our job was to deliver on the brand’s promise of a “most interesting” life by delivering consistently unexpected, new & exciting expereinces that earned mass social buzz as well as postent gutwrenching doses of FOMO to those who missed out. Masquerade was the brand’s 360º platform which touched Digital, Retail, on Premise & Consumer Events. Here is one of those events which took place at a little-known former bank in NYC’s historic financial district. We partnered with a curated list of media and promoters to ensure our crowd meshed with the expereince.