Dos Equis

The Most Interesting Show in the World

In our quest to deliver "Most Interesting Experiences” to consumers, we took the show on the road. Hosted by Angelo Moore of Fishbone & Rocker, Andrew WK, the show was a rock concert, a variety & a party all wrapped up into one. The format allowed us to showcase truly original / interesting talent that embodied the ethos of the brand. The Most Interesting Show in the World exceeded all KPIs, generated massive PR, awareness & social buzz while 3rd party exit polling showed a massive spike in brand sentiment. The show toured 12 markets for 3 consecutive years.